All guides

How Optimads tracking works

How we measure conversions accurately and why it beats the plain pixel.

Optimads measures conversions from two directions at once, so nothing is lost:

In the browser (pixel) — sends events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) and captures click IDs (fbclid, ttclid).
Server-side (CAPI / Events API) — the same event is also sent from us, with the same event_id → the platform deduplicates them, no double counting.

Purchase comes from the real order (Shopify/Woo) → 100% correct value, no loss to ad-blockers.

Maximum accuracy? See First-party subdomain.