1. Store data (orders, cancellations, profit)
You create an app inside your own store and give us the token. Two minutes, and it doesn't depend on any Shopify approval.
- In Shopify: Settings → Apps and sales channels → Develop apps → first time, click Allow custom app development.
- Create an app → name it Optimads.
- Configuration → Admin API scopes: tick read_orders, read_products, read_inventory.
- On the same page, enable Protected customer data — on your own app it turns on instantly. Without this, the connection succeeds but no orders arrive.
- Save → Install app → API credentials tab → copy the Admin API access token (starts with
shpat_). It's shown only once. - In Optimads: Accounts → pick the account → Connect store → paste the domain (
store.myshopify.com) and the token.
We check right away whether we can read a real order and tell you exactly what's missing, if anything.
For real profit, set "Cost per item" on your products in Shopify.
2. The pixel and the catalog
These come from the Optimads app installed in the store. In Tracking, click "Activate tracking" and we install the pixel ourselves (Customer Events) — without touching your theme. The app only asks for technical permissions: pixel, events, products, inventory.
They are two separate things: the token brings the orders, the app installs the pixel. You need both for the full picture.